Pura Baby Wipes - Plastic-Free & Plant Based, Sensitive Skin Friendly

Pura, a brand founded by parents for parents, has created a wipe that can safely clean up big messes without harming the planet. Soft and strong, their 100% plastic-free wipes are made from certified sustainably sourced biodegradable plant-fibers, containing 99% water and aloe vera. Fragrance-free, EWG Verified, and Allergy UK certified, these wipes are kind to babies and their world.

Pura was not born in a boardroom, but rather in the British home of Guy and Abi Fennell. Created by parents, for parents, Pura's mission is to make clean, safe, and planet-friendly products affordable for all. Pura is a Carbon Neutral business and a certified B-Corp, committed to using business as a force for good.

GOOD FOR BABIES: Pura's soft and gentle wipes are EWG Verified and Allergy UK certified, made without fragrance, alcohol, parabens, or chlorine. They're hypoallergenic and pH-balanced, making them perfect for newborn, toddler, sensitive, and eczema-prone skin.

GOOD FOR THE PLANET: Pura's wipes are sustainably made in the UK to the highest standards. They are made from biodegradable plant fibers from FSC certified sustainable sources and are 100% plastic-free, certified Vegan, and cruelty-free. The brand uses a soft resealable lid to minimize plastic content and keep the wipes fresh, and their packaging is recyclable.

TOUGH BUT GENTLE: Larger than typical wipes and with the right amount of moisture, Pura's wipes are great for cleaning up the biggest of messes on bottoms, hands, and faces. They are gentle on skin and the planet, yet tough on everything else.

TRUSTED BY PARENTS: Pura wipes have been made in the UK to the highest standards and have won multiple awards, as voted for by real parents.

USING BUSINESS FOR GOOD: As a certified B-Corp and a Carbon Neutral business, Pura is committed to using its business as a force for good.

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